Festival of Britain

Festival of Britain logo, created by Abram Games

The festival of Britain was created as a celebration of new British design in the 1850's as a source of hope for the people of Britain who had suffered in the war. It consisted of interior design for homes and  new structural design for the revitalization of Britain. Although the festival was heavily based in London, there was a traveling festival that ventured around britain to showcase the designs of the future.
The designs shown in the festival were heavily based on futuristic and scientific themes (linking with the moon landing and the new scientific breakthroughs of the time), with a lot of designs being based on the atom, particles and orbitals.
The festival was a very successful event but everything that was exhibited at the festival was far to expensive for the average home owner, this meant that the festival was more of a preface of the designs that would be available to the future household of Britain rather than a showcase of goods for the people of the time.

Abram Games Exhibition

Another exhibition we ventured to was the A. Games exhibition in Sheffield at Sheffield Hallam University.

Round London Sightseeing Tour - Abram Games

Whilst admiring this exhibition this image caught my attention, it is a promotional poster for the London Underground, created to express that it is the best way to sight see London.
The way that games had used memorable structures from around London to create the typography for this piece realy stood out for me. i found it interesting that although they were very minimalist representations of the structures Games has managed to capture the essential shapes and detail that really brings out the distinctive features in the architecture, even with my lack of knowledge of London i was able to pick out Westminster abbey, Tower Bridge and Big Ben almost instantly.